Torts: Privacy: Appropriation

Appropriation = Δ uses Π’s name or picture for a commercial purpose.
  • EX: Δ in cereal industry, puts picture of Tiger Woods on cereral box, never asks him. Tiger has a good claim. He can get $ and an injunction.
  • Exam caution: a newsworthiness exception: the use of name or picture of anyone (celebrity, or regular person) is not going to be considered appropriation.